6 Dos and Don’ts of Creating a Company Logo Design

Every company, be it a major MNC or small scale know for a fact that it’s hardly the time when companies run on goodwill. These days, basking in past glories is the most foolish thing to do because new and aspiring businesses are forming with the hunger to succeed. The companies that are already established have to keep up the relentless pace with the new start-ups.

From the other perspective

Taking a different perspective, new enterprises have to put in an extra effort to capture the attention of the public. A vital cog in this endeavour is an eye-catching company logo design that serves a lot in creating the identity of any business.

It is universally accepted that logos are imperative to any business. In that case, it’s important to design the logo that says so much about the business in the most creative manner. But logo design in Melbourne isn’t a cakewalk as besides being creative, you have to consider several factors.

Some of the most popular dos and don’ts of logo design are:-

• Do make the design in black and white at first: Before adding colours and printing the logos, make sure you design it in black and white. If the illustration is coming out fuzzy, it’s time to go back to the drawing board.
• Do refrain from adding too many colours: Many people have the vague idea that putting too many colours in an illustration will automatically make it look eye-catching. But it’s a completely false assumption as too many colours can make it look disorienting.
• Do separate images from the icon: many think that having the icon and text together is the best option. But contrary to such beliefs, having them separated makes the illustration look more attractive and appealing.
• Don’t select an inappropriate font: All the fonts that look good on screen might not necessarily look good on prints. If you have selected a font already, see it from different angles to ensure that it looks good.
• Don’t use drop shadows: Drop shadows may look cool on your screen but it can make the files hefty and also the prints might not come out nice.
• Don’t use clip art in the designs: It might seem a lot easy to just use a clip art in a logo but there is a big loophole in this. Clip arts do not have any copyright over them so anyone can use them. You might see your company brand icon being used by others which is a big fiasco.