The logo is the face of your brand, so just having an appealing design is not enough. It is the first impression of your business and therefore the impact should be a powerful one, not just another elegant thing that can be so passé. However, to make sure the visual representation is effective enough, just graphic designing doesn’t solve the deal. A lot of hard work goes into making the logo ‘impressionable’ and generating a positive vibe amongst all.
Let’s look into the checklist for an effective business logo design in Australia. You may feel ‘been there and done that’, but this checklist is surely going to enlighten you about the aspects that you may have neglected before.
Preliminary Sketches are Essential
A simple pen and paper drawing or draft is imperative if you wish to make sure the job that is being done is perfect. Skipping the step or just rushing through it may compromise the design. Designers usually start off with 20 to 30 sketches with different ideas and then branch out to create variations.
Creating the Right Balance
For the business logo design in Australia maintaining a balance by keeping the colours, graphics and size equal on either side is essential. This ‘balanced style’ makes the logo look appealing and is highly pleasing to the eye. However, it is imperative to make sure that the design looks good and is legible in all sizes.
Note: The smallest scale is the hardest to get it right. If the illustration is still appealing when scaled down, then it’s a green signal.
The Complex Theory of Colours
If you are knowledgeable about colour therapy, then you ought to know that colours evoke feelings and can have an effect on the moods of the people. Therefore, choosing an appropriate colour to make your illustration look appealing and distinct while using the colours cleverly is important. Therefore, top entrepreneurs believe in assigning the work to the best logo design company in Australia, as only the pioneers in the field can make the logo have a distinct feature and be an instant hit among the masses.
Typography Matters a Lot!
Getting the right font type and size is essential and equally difficult. A customised font style can be ideal, as the more original it gets, the more exclusive your brand will get. Nevertheless, avoid using more than one font or those fonts that are difficult to read. No one would have the time to sit and decipher what your logo portrays unless comprehended in a single look.
Keep It Simple, But Different
The Nike Swoosh is not only one of the easiest logo but also the most exclusive one. It is remembered by most, as it is uncomplicated and innovative. It not only looks great with colours but also looks appealing in black and white hues. However, doing it yourself can prove costly for your brand, as a bad illustration can put its reputation at stake. Go for a logo design company in Australia and let the professionals cater to your requirements of a ‘good, clean and exclusive design’.
Design is Always Original
The last, but also the most important rule of any logo design is to be original as much as possible. You can surely check out other design for inspiration, but ‘NEVER’ try to make a replica or an impersonated one. Brainstorm and generate new ideas to make sure the illustration is original and caters to suit your company.
Designing of a business logo needs to be done with a lot of care, as it is a major deciding factor whether your business is a ‘hit’ or a ‘miss’. Hence, if you wish to make a unique illustration made that would instantly get your trademark recognised, then hiring a good logo design company is a wise decision.
The Little Logo Lab 